Drawing from the founder’s naturally rebellious and sarcastic personality, ferad created a brand identity that is bold, honest and full of character, to stand out in the food and beverage world, with a voice developed to be as recognizable as its visual identity.

We illustrated Ziggy to embody that strategy. Not merely as a mascot, but as a character with his own point of view, attitude and way of speaking, giving the brand a personality people can recognize, interact with and remember.

Every touchpoint becomes a chance for Ziggy to say something, react or comment, turning the brand into a dynamic brand that speaks back, interacts and feels alive.

A distinct character, a consistent voice, and a brand world designed to keep evolving with customers.